At funeral trade show in Boston, focus is on creating ‘a wow experience’ in a changing industry – The Boston Globe

Bob Biggins had a plan for navigating the exhibition floor at the funeral directors convention in Boston this week: Skip the caskets and steer clear of funeral vehicles.

Too boring, said Biggins, 60, chief executive at Magoun-Biggins Funeral Home in Rockland.

Instead, he descended the escalator at the Boston Convention and Exhibition Center and walked to a display of customized tribute blankets, like one in his home that honors his wife, Christine, who died of breast cancer in 2015.

“My grandkids, when they come to my house, where do you think they go to sit? On the chair, where the blanket is, and they wrap it around themselves,” Biggins said. “They make themselves like they’re talking to Nanna. It’s powerful.”

The blankets, he said, are a “perfect example” of where the funeral business is headed.

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Source: At funeral trade show in Boston, focus is on creating ‘a wow experience’ in a changing industry – The Boston Globe